Business Development Professional
ABOUT ME
Welcome to my ePortfolio! I'm Emily Ferrell, a dynamic business development leader with a Bachelor's in Marketing and Management from Marietta College. Starting as an Assistant Director of Communications, I honed my skills in effective communication and project management.
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Transitioning to Advizex Technologies in 2017, I became a Marketing Coordinator, overseeing campaigns across multiple states. In 2019, I joined Quest Software, achieving 150% of the yearly quota and earning recognition in the President's Club.
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In 2021, I joined Deloitte's Consulting practice in Miami, pioneering inside sales programs, building a $33.6M pipeline, and generating $28.6M.
Now, in 2024, I serve as a Team Lead, overseeing a $600M pipeline for Enterprise Performance and Deloitte Private offerings. I thrive on creative problem-solving and achieving remarkable results in this ever-rewarding journey!
MY EXPERIENCE
Background & Expertise
Team Lead of Business Development, Deloitte
2023 - Present
At Deloitte, a global leader in Audit, Assurance, Consulting, Financial Advisory, Risk Advisory, Tax, and Professional Services, I serve as a Team Lead within the Inside Sales team, specializing in supporting the Consulting practice. In this role, I oversee a team of 6 Business Development Representatives, guiding them to generate new qualified leads and enhance revenue growth for the Enterprise Performance and Deloitte Private offerings. Key responsibilities include:
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Providing leadership to a team of 6 Business Development Representatives, driving growth for Enterprise Performance and Deloitte Private offerings.
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Collaborating with leadership to develop and implement innovative marketing and sales strategies.
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Managing a robust pipeline valued at $600M.
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Spearheading the transformation of traditional business development methods, resulting in a remarkable 50% increase in success rates.
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Engaging with clients and prospects to tailor solutions that drive value and enhance the client experience.
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Cultivating strong internal and external relationships, ensuring alignment of objectives and integrated solutions delivery.
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Conducting performance assessments and offering coaching and development to foster a high-performance culture.
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Ensuring compliance with regulations and promoting ethical business conduct and integrity within the team.
Senior Business Development Representative, Deloitte
2021 - 2023
As a Business Development Representative at Deloitte, I played a pivotal role in supporting the Consulting practice, with a primary focus on Technology, Media, and Telecom. My responsibilities encompassed generating new qualified leads and driving revenue growth for the firm's Enterprise Performance, Cloud, and Deloitte Digital offerings. Here are the key highlights of my contributions:
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Successfully building a $33.6M pipeline, laying the foundation for future revenue growth.
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Generating $28.6M in revenue, showcasing a strong ability to convert leads into profitable outcomes.
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Utilizing a multi-touch marketing approach to uncover new sales opportunities and expand the client base.
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Effectively securing appointments with qualified leads through demand generation.
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Creating innovative go-to-market programs for enhanced client engagement.
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Collaborating with alliance partners to address complex business challenges and broaden offerings.
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Fostering cross-functional relationships with marketing and sales teams for a cohesive approach.
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Serving as Project Manager for the Tech Sector Cloud practice, overseeing projects that contributed to team growth and success.
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Maintaining and tracking sales campaign data for strategic decision-making.
Renewals Territory Representative, Quest Software
2019 - 2020
At Quest Software, an award-winning IT management software provider, I managed and grew revenue with existing customers across multiple states. Responsibilities included:
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Managing current license renewals, upselling prepaid maintenance, and reinstating lapsed customers.
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Achieving 150% of the yearly quota and receiving the President's Club recognition.
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Handling accurate forecasting activities in Salesforce, including building forecast reports and quotes.
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Identifying co-termination and reinstatement opportunities through account management.
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Establishing strong working relationships with outside sales, technical support, and business unit teams.
Marketing Coordinator, Advizex Technologies, LLC
2017 - 2019
Advizex Technologies, LLC, an IT service provider, entrusted me with managing customer-facing events and demand generation campaigns for the Midwest region. Responsibilities included:
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Project management and event planning for marketing campaigns.
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Collaborating with regional teams to develop quarterly marketing plans.
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Creating promotional content for digital and print marketing campaigns.
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Managing all social media accounts and administering the weekly newsletter.
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Analyzing marketing data and reporting on campaign performance.
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Compiling and reporting financial reports and budgets.
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Serving as Office Manager for multiple offices.
Executive Director, The Ohio Structural Steel & Architectural Metals Association
2015 - 2017
In this role, I assisted in event planning and preparation, designed print and web advertisements, produced online newsletter articles, updated website content, and implemented business plans and marketing strategies. I also contributed to a rebranding campaign, including a new website, product catalogs, marketing collateral, and brand identity.
Assistant Director of Communications, Builders Exchange of Central Ohio
As the Executive Director, I was responsible for planning and promoting membership meetings, board meetings, and networking events. My duties included membership recruiting and retention services, financial reporting, and coordinating the annual scholarship award selection process.
EDUCATION
What I’ve Studied
MARIETTA COLLEGE, MARIETTA, OH
2011 - 2014
Bachelor of Arts in Marketing and Management - Magna Cum Laude
Cumulative GPA: 3.872
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Activities and Societies:
• Recipient of the Marietta College Presidential Scholarship
• Recipient of the Marietta College Pioneer Scholarship
• Member of the Dean’s High Honors List (2011-2014)
• Member of Tau Pi Phi – Business and Economics Honor Society
• Member of the Marietta College Cheerleading Team (2013-2014)
MY SKILLS
What I Do
MARKETING & SALES CAMPAIGNS
I've orchestrated and overseen multi-touch demand generation campaigns, leveraging an array of marketing channels, such as email, direct messaging, social media, telemarketing, employee programs, blogging, print advertisements, online/digital content, and webinars.
EVENT PLANNING
I bring 9 years of event marketing experience to the table. My expertise encompasses planning a wide range of events, including receptions, customer appreciation events, workshops, industry conferences, sales meetings, and trade shows. I've successfully organized events for audiences ranging from 100 to 1,000 attendees, spanning various regions across the United States.
SOCIAL MEDIA MANAGEMENT
I was responsible for managing social media accounts linked to Advizex Technologies, LLC. The following are the social media channels I handled:
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Additionally, I have created social media posts for sales campaigns highlighting Deloitte's ReadyAI, 5G, and ServiceNow offerings. Here are the links to these posts:
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WEEKLY NEWSLETTER
I oversaw the weekly newsletter for Advizex Technologies, LLC, working collaboratively with various departments to curate fresh and pertinent content. To streamline this process, I utilized HubSpot, a marketing software, to automate and distribute the newsletter on a weekly basis.
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Click Here to view samples of the weekly newsletter.
TRACK RESULTS
One of the most enjoyable aspects of my job is delving into marketing and sales data analysis. I relish the process of monitoring campaign results, creating reports that delve into the performance analysis of previous campaigns, and providing valuable insights for optimizing ongoing efforts.
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Click Here to view a sample of my analysis of Advizex Technologies, LLC's social media performance.
MY PROJECTS
What I’ve Done
MULTI-TOUCH DEMAND GENERATION CAMPAIGNS
The majority of my digital marketing and sales campaigns are designed as multi-touch initiatives. I've achieved significant success by employing a range of inbound marketing strategies, including blogging, emailers, eBooks, datasheets, and social media, to effectively generate new leads.
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One noteworthy demand generation campaign I orchestrated was directed at commercial and enterprise accounts, with a focus on previously engaged contacts in the early stages of their buying journey. This comprehensive campaign featured a set of assets, including emailers, an eBook, a blog, and social media posts. Links to these assets are provided below:
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Emailers: Click Here
eBook: Click Here
Blog: Click Here
Social Media Post: Click Here
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CASE STUDIES
Collaborating closely with sales representatives and graphic designers, I've played a key role in crafting compelling case studies that showcase customer success stories across various industries and regions in the United States. Below, you'll find links to the case studies I've helped create:
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Healthcare Case Study: Click Here
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Retail Case Study: Click Here
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Sports Case Study: Click Here
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Operations Case Study: Click Here
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These case studies provide valuable insights into the accomplishments and the diverse range of customers I've served.
TRADE SHOWS & CLIENT EVENTS
I've actively participated in trade shows and conferences targeting government and education accounts, contributing to the creation of marketing materials and handouts for these events. Some of the conferences I've been involved in include:
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VMware OARnet Education Day (Columbus, OH)
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Ohio Digital Technology Government Summit (Columbus, OH)
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HxGN LIVE (Las Vegas, NV)
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Handouts
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In addition to my work with marketing materials for trade shows and conferences, I have also taken charge of planning and designing invites for special events and workshops:
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Invites
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Memorial Golf Tournament (Columbus, OH)
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FBI Luncheon (Cleveland, OH)
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OSU Tailgate (Columbus, OH)
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Red Hat Workshop (Cleveland, OH)
TELEMARKETING CAMPAIGNS
I've collaborated with subject matter experts and telemarketing agencies to develop call scripts for campaigns tailored to specific industries and regions.
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Click Here to view sample call scripts.
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Sales Cadences
I've devised successful sales cadences that incorporate a range of touchpoints, including email, direct messaging, cold calling, social media posts, and video messaging. Below, you can access the cadence strategies I've crafted for Deloitte's ReadyAI and 5G offerings:
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ReadyAI Cadence Strategy: Click Here
5G Cadence Strategy: Click Here